Take Forever 21, which joined the platform in December. That's a lot of young people in one space, and a number of brands like Gucci, Nike and Forever 21 are on it, creating experiences for a plugged-in audience.īut, should other retailers follow suit and be on the platform? And is it a meaningful way to build brand loyalty? The case for Roblox as a marketing tool By the time the company filed paperwork with the securities and exchange commission in the fall of 2020 to go public, 31.1 million people were on the platform every day - and 54% of those users were under the age of 13. This week, when the company reported earnings, that number hit a record of 45.5 million average daily users for fiscal 2021, an increase of 40% year over year. This article was first published on 2018, there were 12 million daily active users on the platform. Much like the changes to the platform’s algorithm that will make it easier for players to find new experiences, these features will not appear in Roblox immediately and it will be some time before players can fully reap the benefits. However, this is not something that will change overnight, rather it will be incremental as the game platform moves forward.įollowing Roblox Corp.’s acquisition of Discord competitor, Guilded, last year, the company also looks to use this asset to implement features for its player base that they currently find on services such as Twitter and Discord. Roblox Chief Product Officer Manuel Bronstein has said his company is investing time and money into making sure that new content has a fair shot at being discovered by players on the platform.
The Roblox platform relies on user-generated content however, that means it needs to encourage many developers to continue supplying the platform with games.Ī major stumbling point for new developers is finding that crucial first core player base. This would certainly fit the interconnected metaverse view, however, the sheer amount of experiences on the platform, as well as the required considerations for how users customise their avatar, raise questions about the viability of this.
It is rumoured that this style of interconnected games is the future of the Roblox platform, with the idea of doing away with a flat 2D menu to select games and implementing a new 3D space that players can roam in before entering a game. Advertisers will be able to get their hands on these tunnels to implement “immersive ads” that transfer players to branded experiences.
These tunnels work in a similar fashion to 'Portals' which developers have begun implementing in their games to cross-promote, however, these new tools are said to be managed through Roblox Corp themselves, rather than being a solely developer-powered integration.Īcting like fast travel points between games, these 'tunnels' enables players to jump from one game to another without scrolling through menus. Tunnelling into the futureĪlong with creating new facial animations, developers will have the option to send players to other experiences on the Roblox platform through “tunnels”. Players can also take advantage of this feature as players can dynamically project their real-world expressions onto Roblox avatars using image capture technology. These quality-of-life improvements come at a time when Roblox developers will be gaining access to new options as they build new experiences for players.ĭevelopers will be able to create new facial animations and sell them on the Roblox store using the new “self-view” feature, allowing developers to project facial expressions onto an avatar.Ĭurrently, this feature enables developers to create animations that are up to 60 seconds long. has announced an overhaul to graphics with new in-game textures alongside these new avatars with realistic clothing and improvements to the developer tool kit. Roblox is implementing improvements to avatars, chat and even its physics engine to keep up with the growing demands of its widening fanbase.įans of the Lego Minifigure-style player avatars do not need to worry as the old will mix with the new, meaning classic Roblox designs will mix with more realistic Sim-like player characters. At this weekend’s RDC, Roblox Corp., the company behind Roblox, shared a new stylistic direction for its online games platform as it looks to the future of the metaverse.
0 kommentar(er)
