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• Google boolean search not how to#

| The pipe symbol does the same thing as OR. Example: B2B OR B2CĪND Place AND (all caps) between two words if you want your results to include both. Use it to search for results that have one of those words but not both. OR Place OR (all caps) between two words to combine searches. * The asterisk, known as a wildcard, searches for any word or phrase you include. " " Surround your search term with quotation marks to get an exact match of that word or phrase. These 12 basic search operators are the ones people use most frequently, particularly when doing research.

Professionals who are responsible for search engine optimization (SEO) in their jobs use these commands frequently and likely know many advanced search operators. By focusing on certain keywords and excluding others, they allow you to use Google more accurately and effectively. Google Search operators are combinations of words and symbols that improve your online search results. Related: The Complete Guide To Researching a Company What are Google search operators?

Google boolean search not how to#

In this article, we list some basic and advanced Google Search operators with tips on how to use them. Google search operators, or characters you can add to your search word or phrase, help you find more refined and targeted results.

Running a simple Google search can leave you with an overwhelming number of results.